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iPinYou's Data Driven Marketing Solutions

Learn how data can help you connect with Chinese consumers

Core Competencies
  • Intelligent optimization

    Automatically monitors and optimizes campaigns strategies and details of execution with transparency to enhance campaign performance

  • Cross-screen & cross-channel delivery

    Consolidates domestic and overseas premium media resources to enable cross-media, cross-device, and cross-platform advertising solutions

  • Data Cloud

    Integrates with cloud storage, cloud data analysis, data mining tools, sales lead management tools, business collaboration tools etc.

  • Integrated DMP

    Combines first and third-party data to create a customized audience database for different advertisers

  • Exclusive Offerings

    As the first builder of a Hadoop cloud computing platform, iPinYou established its own exclusive audience profiling technology DAAT, which makes 400,000 bids each second

  • API Integration

    Allows API integration to provide advertisers with real-time campaign data feedback

  • Anti-fraud system

    With the accumulation of 9 years’ data, we embed an anti-fraud mechanism in Optimus Prime. Optimus Prime has integrated with IAS, Grapeshot, and other third party verification companies to ensure the advertising’s viewability, brand safety, and content relevance.

Our Solutions
  • PC

    - Access to 200,000+ websites in China including the top 100 sites (Ex: Sina.com, QQ.com, Sohu.com)

    - 12 billion daily impressions

    - Leverage iPinYou’s Profiling Technology (DAAT) that contains more than 6,000 active audience labels to enhance campaign performance

  • Mobile

    - Integrate with over 500,000+ major mobile apps which cover 90%+ of mobile users in China. (Ex: PPS.TV, WeChat, NetEase)

    - 10 billion daily impressions

    - Utilize Location Based Strategy to engage users that are currently in or frequently visiting particular locations

    - Leverage mobile data from major Chinese mobile carriers to prospect core target audiences to maximize advertising efficiency

  • Social

    - Reach 680 million Chinese consumers via premium social media platforms including WeChat, Weibo, QQ, etc.

    - WeChat (Banner ads): Serve image and video ads on articles that are published by WeChat’s 12 million official accounts

    - WeChat (Moment ads): Offer native advertisements that resemble original content friends post in their social feed to reach nearly a billion high quality users

    - Weibo: Run ads in public article community where users are able to see friends’ posts.

    - QQ: Leverage the fan base of QQ to provide relevant ad content to target audiences based on demographics and interest labels.

  • Video

    - Integrate with 10 video ad exchange platforms, generating 5 billion daily ad exposures.

    - Cover premium video sites such as Youku, Tudou, iQiyi, Sohu, Tencent etc.

    - Provide omnichannel of video media buying through open exchange and the private deal

  • Machine Learning

    Applying supervised or unsupervised machine learning algorithms in data classification and clustering

  • Natural Language Processing

    Utilize NLP to enhance Human-Computer interaction,understand and derive meaning from human language

  • Image Analysis

    Image analysis and processing in facial recognition and visual creation

  • User Persona

    Leverage machine learning system to observe behavior patterns of target audiences

Research Results

Our clients

Awards

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