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iPinYou's Data Driven Marketing Solutions

Learn how data can help you connect with Chinese consumers

Core Competencies
  • Intelligent Optimization

    Automatically monitors and optimizes campaigns strategies and details with transparency to enhance campaign performance

  • Cross-Screen & Cross-Channel Delivery

    Consolidates domestic and overseas premium media resources to enable cross-media, cross-device, and cross-platform advertising solutions

  • Data Cloud

    Integrates with cloud storage, cloud data analysis, data mining tools, sales lead management tools, business collaboration tools etc

  • Integrated DMP

    Integrates reputable 3rd party data and iPinYou's enormous user data accumulated in ten years, to create a customized DMP for brand

  • Unique Advantages

    Intelligent bidding algorithms that makes 400,000 bid per second. The first to build a Hadoop cloud computing platform. Proprietary audience profiling technology: DAAT

  • API Integration

    Standard API interface to allow real-time campaign data feedback

  • Anti-Fraud System

    Based on 10 years of campaign data and exclusive mobile data, iPinYou has developed and implemented robust pre-bid anti-fraud algorithms for campaign operations in Optimus Prime. Third-party verification companies such as IAS, Grapeshot are integrated with Optimus Prime to ensure brand safety, viewability, and content relevance

Our Solutions
  • PC

    ● Media Coverage: 200,000+ websites in China including Sina.com, QQ.com, Sohu.com

    ● Traffic: Over 12 billion daily impressions

    ● Audience Data: Over 6,000 audience labels in iPinYou's profiling technology (DAAT)

  • Mobile

    ● Media Coverage: 500,000+ premium mobile apps in China that cover 90% of China mobile users

    ● Traffic: Over 8 billion daily impressions

    ● Audience Data: Mobile audience labels from major Chinese mabile carriers utilized to cover mobile audience on an extensive scale

    ● Targeting Strategy: Location based services, geo-fencing technology enables advertisers to target mobile users in or frequently visiting specific geographic locations

  • Social

    ● Reach 680 million Chinese consumers via premium social media platforms including WeChat, Weibo, QQ, etc

    ● WeChat (Banner ads): Engage consumers via image and video ads on articles that are published by WeChat's 12 million official accounts

    ● WeChat (Moment ads): Offer native advertisements that resemble original content friends post in their social feed to reach nearly a billion high quality users

    ● Weibo: Run ads in the public community where users are able to see friends' posts.

    ● QQ: Leverage the fan base of QQ to provide relevant ad content to target audiences based on demographic and personal interest labels.

  • Video

    ● Media Coverage: Integrated with 10 of the top video ad exchange platforms covering premium video sites such as Youku, Tudou, iQiyi, Sohu, Tencent etc.

    ● Traffic: Over 5 billion daily impressions

    ● Buying Model Support: Provide omnichannel media buying through both open exchanges and private deals

  • Machine Learning

    Supervised or unsupervised machine learning enables analytical functions of classification and clustering

  • Natural Language Processing

    Analyze and process natural language to enhance human-computer interaction, and derive meaning from online content

  • Graph & Image Analysis

    Analyze and process and images; understand graph elements, including facial recognition and graph creation

  • Audience Profiling

    Use machine learning to conduct in-depth analysis on audience behavioral data, and generate accurate profiles for each consumer

Research Findings & Achievements

Our clients


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