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DMP

iPinYou's Data Management Platform (DMP) solutions help advertisers by integrating 1st party CRM, 2nd party campaign and 3rd party data in real-time to maximize large-scale advertising targeting effectiveness and create scientific audience classification models

Our Strengths

Unique Data Resources Unique Data Resources Tightly integrate mobile carrier data, offline consumption data, and historical campaign data to build a 360-degree customer profile that improves personalization and targeting in real time
Valuable Data Insights Valuable Data Insights Leverage campaign data and exclusive data sources to conduct audience analytics that understand & optimize performance across all tactics

Lookalike Modeling Lookalike Modeling Expand target pool via the use of lookalike model to reach new audiences whose interests are highly similar of those of the core audience
Data Transparency Data Transparency Gain full visibility into campaign data and media sources
Technical Expertise Technical Expertise Years of experience in data management enables iPinYou to help advertisers with structured data collection and organization at scale

Features

Customer Journey Analysis

Conduct customer journey analysis and multi-touch attribution to understand & optimize performance across all tactics
Lookalike Modeling

Find similarities among seed audiences to identify new target audiences by using the insights and behaviors of seed audiences
Optimization

Analyze campaign data in-depth to determine the optimal combination of audience, media, message and budget allocation
Intelligent Attribution

Adjust budget allocation, pacing, media selection, and audience filtering to ensure the best outcome

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