iPinYou's Data Management Platform (DMP) solutions help advertisers by integrating 1st party CRM, 2nd party campaign and 3rd party data in real-time to maximize large-scale advertising targeting effectiveness and create scientific audience classification models
Customer Journey Analysis
Conduct customer journey analysis and multi-touch attribution to understand & optimize performance across all tactics
Lookalike Modeling
Find similarities among seed audiences to identify new target audiences by using the insights and behaviors of seed audiences
Optimization
Analyze campaign data in-depth to determine the optimal combination of audience, media, message and budget allocation
Intelligent Attribution
Adjust budget allocation, pacing, media selection, and audience filtering to ensure the best outcome
Copyright 2007~2018 All Rights Reserved 京公网安备110105008046 京ICP证100121号 京ICP备09013246号-1 | Privacy