Real-time bidding (RTB) refers to the buying and selling of online ad impressions through real-time auctions that occur in the time it takes a webpage to load.
To help advertisers navigate through the complicated Chinese media landscape, iPinYou’s demand side platform (DSP) enables advertisers to programmatically buy inventory across nearly every media site in China. iPinYou is well recognized for its expertise in programmatic buying technologies specific to the Chinese media environment.
Our platform is integrated with all major Chinese ad exchanges, provides seamless access to PC, video, mobile, and social media inventory as well as in-depth 3rd party Chinese consumer data. With our media inventory and audience profiling technologies, advertisers are able to better engage their target audiences and increase their advertising efficiency in China.
As the leading Big data marketing platform in China, iPinYou's programmatic technology helps advertisers purchase guaranteed premium media directly. Programmatic direct buys are the most effective approach to acquiring top-tier media resources and are particularly well suited to large-scale advertisers looking to maximize advertising efficiency.
iPinYou’s Data Management Platform (DMP) solutions help advertisers by integrating 1st party CRM, 2nd party campaign and 3rd party data in real-time to maximize large-scale advertising performance and create scientific audience classification models.
Through intelligent data-mining and performance analysis, performance of advertising campaigns are substantially improved and campaign insights can inform strategic marketing decisions. DMPs allow advertisers and agencies to solve their most challenging problems by putting integrating audience data at the center of all digital marketing processes and creating a single view of the customer.
iPinYou’s DMP efficiently manages 1st party CRM and omnichannel consumer data to create a seamless user experience. Integrating marketing insights, campaign performance metrics, and other behavioral data along the conversion path enables advertisers to design and optimize customer journey maps that personalize every step of the buyer’s decision process.
Allowing constant research and data collection for audience labels to better segment target market and improve marketing efforts. Resulting in hyper-targeted ads, better overall ad performance, conversation rates and ROI.
There are over 634 million internet users in China and 91% of Chinese online users have a social media account. To engage Chinese consumers, brands must include social media campaigns in their programmatic advertising strategy.
iPinYou has partnered with the premium social media marketing platforms in China, including WeChat banner ads, WeChat moments ads and Weibo banner ads
“iPinYou DMP for SME” can easily and efficiently manage CRM and O2O data. These cases include: providing advertising campaign guidance by monitoring and analyzing in-house visitor activities, demonstrating user conversion behaviors via straightforward diagrams, marking activity strategy intelligently and analyzing activity conversion.
“iPinYou DMP and DSP for SME” can achieve unified integration. With one account registration, SMEs can open up DMP/DSP and achieve "one-click campaign" from data management to marketing.
High volume labels of iPinYou DAAT audience taxonomy
Bring in premium audience
Aggregate PC and mobile data via cross-screen recognition technology